Organic Search Optimization / Pay-Per-Click
Pay-Per-Click Campaign Management
If there is one search marketing technique that can produce the quickest and often most disastrous results, it is your pay-per-click campaign. We have seen countless people blow through $10,000 to $20,000 in a matter of days and not convert a single visitor! On the other hand, we have seen ppc campaigns that bring a company millions in a matter of a single week.
Running a Pay-Per-Click campaign is not an easy task though. It can take hours of keyword research, ad copy development, landing page tuning and testing, etc..and that is just to get started. How frustrating would it be to spend a week or two learning about ppc just to find that you blew through your budget in the first 2 hours of an active campaign?
We have been there and had both huge successes in ppc management and huge failures. We've ended up learning from our mistakes and enhancing our success, allowing us to become one of the most effective ppc companies available.
If you are looking for a someone to run and manage your ppc campaign, let us know via our custom quotes page and we would be happy to assist you. If you are looking to do your own campaign, let me first wish you the best of luck! There are a couple of tips though, that might make things a little easier for you.
1. Use Google Web page Optimizer ALAWAYS. - Even the most well run ppc campaign can lose you a lot of money if your landing pages do not convert. Google's Web page Optimizer allows you to test your landing page to determine the best, and most effective, conversion techniques. Not optimizing your landing page is a HUGE mistake.
2. Start small. - You should never drop a few thousand dollars into a ppc campaign until you have worked out your conversion rates. What keywords convert the best? What day of the week and what time of the day to they convert better at? Always start small and make sure you have the correct formula before you spend any significant amount of money.
Here are a few additional articles that should prove useful.
Running a Smart PPC Campaign
When you should pause your PPC Campaign (be sure to read the comments!)
Let the SEOatSea Team help you with your PPC Campaign
We would be more than happy to answer your questions or assist you with your ppc campaign efforts. Take a look at our SEO for ANY budget packages and if you would prefer to go your own way, our do-it-yourself seo services are awesome too!
