Long Tail Keywords Vs. Targeted Keywords
There has been a recent increase in the debate about search optimizers targeting long tail keywords in their s.e.o. campaign and the traditional “focus” keywords. It’s funny how issues that have been discussed over and over resurface months or even years later. In most cases, the debate is pointless and the results are exactly the same.
Targeting Long Tail Keywords
“..the purpose of longtail is to capture unrealised or undersearched terms” ~ djstreet (SEO Chat Forums)
When someone talk about long tail keywords, they are referring to the 4 to 5 word phrases someone types in a search engine. The idea is that a four or five word keyphrase is much easier to target and rank for than one of the more competitive one or two word phrases. Obvisously, the traffic drops off significantly the more “wordy” your keyphrase is. But, by targeting many long tail phrases, your traffic could add up to more than you could hope to get by focusing on the single word keywords.
An S.E.O. specialist should target long tail keywords when the niche is competitive and the target keywords are hard to rank for.
Long Tial Keyword Pros:
- easier to get ranked for
- higher conversion ratios
- faster ranking / conversion results
Long Tail Keyword Cons:
- not as note worthy or impressive
- inconsistent traffic / conversions
- much more content needed
Targeting Competitive Keywords
Ranking for competitive keywords can be a difficult process that takes time, money and patience. When you are finally able to get ranked well for a competitive keyword however, you can expect to see a significant ammount of traffic from that one keyword as well as enjoy the benefits of becoming an authority in your industry.
Competitve Keyword Pros:
- less content needed
- generates industry authority
- large volume of traffic from less keywords
Competitive Keyword Cons:
- typically convers less
- significant link building needed
- could miss out on a lot of traffic with other keywords
In the end, you should focus more on the method that caters to your strengths (either in link building or content writing). If you can manage both then, by all means, do so.