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My Website Auditor – Real-Time ‘Cold Sales’ Case Study.

I’ve long used Website Audits – or SEO Audits – as a core service for my agency. It has been so effective that I’ve not had to spend any time updating my website or filling the sales funnel (neither of which is a good idea). 95% of my business to date has been word-of-mouth and […]

SEO Metrics and Reports

There are only two reasons why any potential webmaster or SEO guru should be concerned about rankings and reports. The first is to justify one’s work (and often pay) and the other is for simple, old fashioned, bragging rights. Honestly, more search optimization specialist spend too much time monitoring metrics when they should be writing […]

Long Tail Keywords

Long Tail Keywords Vs. Targeted Keywords There has been a recent increase in the debate about search optimizers targeting long tail keywords in their s.e.o. campaign and the traditional “focus” keywords. It’s funny how issues that have been discussed over and over resurface months or even years later. In most cases, the debate is pointless […]

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